mock mouse and ms.tick mouse

The fact that these toys are out in the world these past 28 years is solely because of a dream that told me how to market them. I am clueless at certain things, like marketing. The dream came eight years after I’d given up on trying sell them. I failed miserably at that. The dream stipulated it had to be an open open box with uncovered mice. It must be made of recycled card stock and carry both a picture of the earth and the letters ESP. So I made some and went out and sold some and when I got home one of the stores was on the phone ordering another two dozen. Wow! That’s when i found out about POP -point of purchase sales. I went back to the store, which was a high volume discount pet supplies store, and the little box was right on the counter next to the register. The owner couldn’t risk having uncovered merch in the aisles so everyone waiting to pay was looking at my little toy and thinking about it. I take no credit for this marketing coup. The plan, as laid out in the dream put the toy in front of a lot of cat owners just as they were reaching for their wallets. Once the cats got the toys they loved them and I got all kinds of crazy testimonials like, “My cat growled at me when I tried to take it away.”.

mock mouse and ms.tick mouse      

Retail price: single mice $4

Wholesale price: box of 24 is $47.00  ($1.96@) order direct: paul@paulmcmahon.tv  845-679-3392