BOOKSIGNING AT GOLDEN NOTEBOOK IN WOODSTOCK MARCH 23 AT 6 PM

FINALLY! 40 years after it began a three year run in Cambridge Massachusetts, the story of an hitherto unknown shoestring operation has been captured in this book. A series of over 30 modest shows at Project Inc. provided the earliest dedicated venue for the nascent Pictures Generation as it began to distinguish itself from Conceptual and Performance Art. Published by Churner and Churner on the occasion of an exhibition of the same name from July 2012. The 72 page black and white book is available from them for $8. Edited by Ian Wallace, Paul McMahon’s text is supplemented by visuals from the shows, many courtesy of the Project Inc. Archive at the Center for Curatorial Studies at Bard.

PROJECT INC. REVISITED

CHURNER AND CHURNER GALLERY

JULY 2-7, 2012

What do Ernst Caramelle, Gregory Amenoff, Dan Graham, Martha Wilson, Laurie Anderson, Jack Goldstein, David Askevold, Wolfgang Stoerchle, Juan Navarro Baldeweg, Charles Simonds, Douglas Huebler, Lawrence Weiner, Michael Asher, Alice Aycock, and Sol Lewitt have in common? They all showed at a virtually unknown venue in Cambridge, Massachusetts called Project Inc. Begun in 1972 by 22 year old Paul McMahon, the series ran for three years and included a total of 37 participants. Most of these shows were only two hours long and took place at a small neighborhood art center north of Harvard Square, better known for its after school fingerpainting classes.

Writing in the PICTURES GENERATION 1974-1984 catalog for the 2009 exhibition at the Metropolitan Museum, Douglas Eklund said, “It was at Project Inc., between 1972 and 1975, that Conceptualism passed the baton to the new post-Conceptual art in the form of one-day exhibitions and events by an impressive roster of Conceptual and Performance artists.” The only group show to take place at Project Inc. lasted a week and included McMahon, Robert C. Morgan, Matt Mullican, David Salle and James Welling. Of this show Eklund wrote,”An important group exhibition…entitled Indian Summer …could be described as the first presentation in embryonic form of what would become the Pictures sensibility.”

A recent graduate of Pomona College, where he studied with Mowry Baden, James Turrell and Helene Winer, McMahon figured out a way to produce the series on his income from a job at a nearby gas station.

The archives from the series were acquired by the Center for Curatorial Studies at Bard College in 2010.

From July 2-7 Churner and Churner will present PROJECT INC. REVISITED, the first exposition of the series since its demise in 1975, will include work from the original series plus more recent work by a large number of the series’ participants. There will be evening programs of performance and projections.

The full roster of artists:

AUDREY ADNEY, GREGORY AMENOFF, LAURIE ANDERSON, BRUCE ANDREWS, MICHAEL ASHER, DAVID ASKEVOLD, ALICE AYCOCK, JUAN NAVARRO BALDEWEG, DONALD BURGY, ERNST CARAMELLE, J.B. COBB, PETER DOWNSBROUGH, JACK GOLDSTEIN, DAN GRAHAM, BARBARA HERO, GH HOVIGIMYAN, DOUGLAS HUEBLER, RICHARDS JARDEN, JAY JAROSLAV, EMMANUEL KELLY, JOHN KNIGHT, SOL LEWITT, TOM MARIONI, PAUL McMAHON, ROBERT C. MORGAN, MATT MULLICAN, DEAN NIMMER, DAVID SALLE,WILLOUGHBY SHARP, CHARLES SIMONDS, ALAN SONDHEIM, WOLFGANG STOERCHLE, ATHENA TACHA, LAWRENCE WEINER, JAMES WELLING, MARTHA S. WILSON, TIM ZUCK

PROJECT INC. REVISITED events begin Friday May 11 with a performance by Tom Marioni at Villa Metamorphosis in Saugerties, New York.